One Link for Every Device.

Create smart links that automatically redirect users to the right destination based on their device. Perfect for app developers and marketers.

Smart link redirection illustration showing a mobile phone and laptop with arrows connecting them

Why use Initly?

Our smart links simplify how you direct users to the right platform.

Smart Device Detection

Automatically detects iOS, Android, or desktop devices.

Simple Links

Create clean, simple links that are easy to share.

Privacy Focused

We only collect minimal data necessary for redirection.

Easy Sharing

Share one link across all platforms and channels.

Unlimited Links

Create as many smart links as you need for your campaigns.

QR code generation feature

Generate Trackable QR Codes

Create and download QR codes for your smart links. Track scans separately from regular link clicks to measure the effectiveness of your physical marketing materials.

Analytics dashboard showing link performance metrics

Detailed Analytics & Insights

Monitor your link performance with comprehensive analytics. Track clicks by device type, time of day, and more - all while preserving your users' privacy.

Edit link interface showing how to update link destinations

Edit Links & QR Codes On The Go

Manage all your links in one central place. Update destination URLs anytime, even after printing QR codes, ensuring your marketing materials always lead to the right destination.

Support us.

We aim to keep our service free, but need to cover costs. We appreciate if you want to support us.

Free
$0 / month
  • Unlimited smart links
  • Device-based redirection
  • Basic analytics
  • Waiting timers before redirect
  • Ads shown during redirect
  • No custom domain
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Supporter
$2.99 / month
  • Unlimited smart links
  • Device-based redirection
  • Basic analytics
  • Instant redirects, no waiting
  • Ad-free experience
  • Add your domain (Beta)

Current stats and insights.

Real-time metrics showcasing our growing platform reach

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Total Links Created

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Total Redirects

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iOS Redirects

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Android Redirects

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Web Redirects

Last update December 5, 2025 at 09:25 AM • Tracking since April 10th 2025